Coors fights cabin fever with ways to keep everyone chill while at home.

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Using the ad space in GTA, Coors will run OOH while their audience is at home. Players who dial the hotline number using their avatar's phone are rewarded with a Coors Chill Cheatcode to use in-game.

Gamers can choose which cheat code they need from the Coors Chill Hotline options menu.

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Coors isn't just the missing Monopoly piece, it's the missing piece of any game experience. 

Players' car radios will broadcast a spot for the Coors Chill Hotline while driving.