Using the ad space in GTA, Coors will run OOH while their audience is at home. Players who dial the hotline number using their avatar's phone are rewarded with a Coors Chill Cheatcode to use in-game.
Gamers can choose which cheat code they need from the Coors Chill Hotline options menu.
Coors isn't just the missing Monopoly piece, it's the missing piece of any game experience.
Players' car radios will broadcast a spot for the Coors Chill Hotline while driving.